Aladdin®

Your Personal Enrolment Assistant

Aladdin® Your Enrolment Assistant

Aladdin® is a joint venture partnership between Myprofile (MyCareerMatch) and technology experts Arinum Solutions, a premium provider of comprehensive customer experience solutions.

Aladdin® is an intelligent Career Assistant helping you choose a career to match your personal strengths; decide on a study course; select an education provider and navigate through the enrolment process culminating in admission. We give personal advice and respond to your questions or concerns. You can ask us anything relating to careers, study courses or enrolment. If you have questions of a special or personal nature we transfer you to an Enrolment Team expert who will assist.

Aladdin® like talking to a smart friend

You tell us your aspirations and we’ll deliver content to achieve your goals. We’ve trained Aladdin® to engage with high school students, school leavers, undergraduates and those wanting to advance their career. We are accessible around the clock helping you decide on a career and who will employ you after you qualify. Conversations in any language are motivational and encouraging. They are recorded and transcribed and if you’d like to speak with a person, we can do that as well. You set aside time and can leave and re-join the discussion at any time. These are important decisions. We know some will just want to get on with it, and others will take their time. Either way, Aladdin® will discover your talents and guide you to a satisfying outcome to meet your expectations.

Aladdin® ready to chat when you are

Integrating Aladdin® AI into your enrolment process transforms the way universities and educators interact with prospective students, making the journey to further education more efficient, equitable, and student-friendly.

Introduction

Our Company

Bringing together the expertise of the My Career Match and Arinum Solutions, the Aladdin® joint venture is set to not only enhances student engagement and retention but also drives institutional growth and innovation in the rapidly evolving education landscape.

Our Idea

Aladdin® represents a pioneering solution in the realm of student guidance, leveraging advanced AI technologies and personalised insights to empower individuals on their journey towards academic and professional fulfillment.

Mission | Vision | Values

Mission

Turning Considerations into Enrolments

At Aladdin®, our mission is clear: We transform students’ contemplations about their future studies into tangible actions. Through a personalised and guided experience, we empower students to make informed decisions and take the next step toward their life journey.

Vision

Let Everyone Be Future Ready

Our vision is to create a world where every individual is equipped with the knowledge, skills, and confidence to thrive in an ever-evolving future. Aladdin® aims to be the guiding light that illuminates the path toward personal growth and success.

Value

Unlocking Opportunities, One Student at a Time

We firmly believe that each person possesses untapped potential. Aladdin® serves as a compass, helping students navigate their unique expansion opportunities. By considering personality traits, preferences, and past experiences, we tailor recommendations that align with their individual aspirations.

Streamline the enrolment process

Simplify enrolment with Aladdin® AI tools that guide future students through applications, reducing complexity and improving completion rates minimising errors and saving time.

Who does Aladdin® seek to serve?

We serve the higher education sector. Universities, Vocational Colleges and Online Course providers . Our mission is to make the enrolment process an engaging conversation in real time, leading to enrolment in a study area that meets the student’s future goals and aspirations. The Aladdin® journey starts with self-discovery, career confirmation, selecting appropriate courses, and enrolment.

Why Aladdin®?

With the changing environment for both the labour market and individuals work circumstances has never been more dynamic. Factors include rapidly changing technology, a volatile financial market as well as potential social economic political shifts.

Institutes’ Challenge: Educational institutions struggle to attract and engage the right students for their courses.

Advisor’s Role: Advisors face labour-intensive tasks in guiding prospective students.

Student Dilemma: Prospective students find it challenging to identify suitable courses amidst overwhelming options.

Aladdin® learns about the future student

Personal strengths and preferences
Careers the match
How to communicate with
Purchasing behaviour
Decision making speed
Builds trust
Need for more or less data & info
Motivation factors
What turns them on and off
Student identity: indigenous/disadvantaged/gender
Study location and format – online/campus/both

Intelligent course selection

Aladdin® AI-driven recommendations ensure students choose the right courses aligned with their strengths, and career aspirations. Aladdin® is powered for real-time help with the option to speak to an enrolment specialist if needed.

Significant benefits flow from Aladdin® AI

Preferred Communication

Research found 50% of young adults (18 – 35) prefer some form of messaging over traditional communication channels like phone calls or emails. The immediacy and convenience of these methods are significant factors in their popularity. Young adults prefer digital communication methods, and AI effectively meets their needs for efficiency and immediacy in the enrolment process.

Phone calls, least preferred

Direct phone calls and in-person conversations are less preferred among younger adults. According only 30.2% of respondents preferred phone calls, and face-to-face interactions were not highlighted as a primary preference. Younger individuals tend to avoid phone conversations and favour asynchronous communication like texting and emails.

Will AI be Accepted

The use of AI in the enrolment process will be well-received by young adults. AI chatbots and virtual assistants offer the immediacy and convenience that this age group values. They handle inquiries, provide information, and guide users through the enrolment process efficiently. This aligns with the trend of integrating mobile apps and online services to streamline interactions.

Build your brand

AI enhances the enrolment process by providing consistent, efficient, and engaging communication. Its ability to offer instant, on-brand responses and personalised interactions makes it a valuable tool for universities and online course providers aiming to improve student engagement and satisfaction during the enrolment process.

Uniform Responses

AI systems provide consistent information, ensuring that all prospective students receive the same high-quality and accurate responses. This reduces the risk of misinformation and maintains the institution’s branding and messaging standards across all interactions.

Interactive Responsive and User-Friendly

AI handles multiple inquiries simultaneously and provide instant responses, which is particularly appealing to younger adults who value quick and efficient communication. AI guides users through the enrolment process step-by-step, offering a more interactive and user-friendly experience compared to phone.

24/7 Availability

AI-powered chatbots and virtual assistants offer support and answer queries round the clock. Prospective students can get the information they need at any time, not just during standard business hours. This availability significantly increases the chances of engagement and completion of the enrolment process.

Acquisition cost reduction

AI significantly reduces the cost of acquisition for universities by providing continuous, efficient, and tailored interactions. AI reduces the likelihood of human error in providing information, ensuring that prospective students receive accurate and comprehensive details about enrolment requirements, deadlines, and other important aspects.

Personalised Management of Unsubscribers

AI significantly improves the management of incomplete enrolments by reducing unsubscribe rates through various strategies. AI can track user behaviour and send personalised follow-up messages to those who have not completed their enrolment forms.

Real-Time Assistance

AI-powered chatbots offer real-time assistance to users who are filling out their enrolment forms. If a user gets stuck or has questions, the chatbot will provide immediate answers or escalate complex queries to human support and increasing the likelihood of form completion.

Behavioural Analytics are clues

By analysing user behaviour, AI identifies patterns that indicate a higher risk of drop-off. For example, if users frequently abandon the process at a particular step, AI will flag this issue and suggest improvements to streamline that part of the form.

Scalability during busy periods

AI solutions easily scale to handle increased volumes of inquiries during peak times, such as enrolment periods. This scalability ensures all prospective students receive timely responses and support, enhancing their experience and likelihood of completing their applications.

Early Access Agreement (“EAA”)

The “Early Access Program” is a unique opportunity for select customers to explore and use our Early Access Services in exchange for their valuable thoughts and feedback. This program offers you exclusive access to new features and services before they’re available to our broader customer base. Your insights are incredibly valuable to us!

Explore all aspects of the product or feature within the program’s scope.
Actively participate in most of the feedback sessions as defined in the specific program.
Allow your feedback or quotes to be used in future marketing material for the in-scope product or feature.
Support and engage in other marketing activities for the in-scope product or feature, such as joint press releases, case studies, reference cells, and online reviews.